What does seo mean in digital marketing?

Wow, welcome to this article on complete guide to seo.

As a business owner or a blogger, you may have experienced difficulty in getting visitors to  your website or read your blog post. This must be quite challenging especially after putting so much effort to produce that article or promote your products/services. I share your pain. This complete guide  to SEO  will address your concerns.

Now let’s get started.

Have you used a search engine like Google before? If NO, type anything on google NOW and see how some websites are displayed above another in the first page. i am not referring to paid advertisement as these are usually shown first with the Ad tag in front of it, But right below the paid Ads, you will see those websites that are ranked in the first search engine result page (SERP) for free   In fact,  there are other websites or blog on the next pages that you may not even feel like reading about. Why do you think a website or blog post rank No 1 among millions of websites or blogs on the subject matter that you are searching for? The answer is SEO. 

SEO simply put is  Search Engine Optimization. I guess this might sound too much like an IT term for you. Do not be discouraged to leave. Continue reading please.

SEO is a form of digital marketing by which free traffic to a blog post a website is increased through improving the early visibility of your content or products/services on search engines. Does that make any sense at all? Simply put, SEO helps you to get free visitors that are interested in your topics or products/services  to your blog/websites by ranking your blog/website as topmost on the  Search Engine Result Page – SERP. This way, the content of your blog or website are recommended  to visitors asking for solutions that your content or products/services has provided on the Search Engine thereby guaranteeing you free traffic. I want to believe you understand this simple introduction.

Why is seo important for business?

How seo is done?

SEO is achieved through the process of Crawling, Indexing and Ranking.

To explain further, first Google (the search engine mentioned throughout this article) sends out spiders or bots that will crawl into websites or blog and capture the content and keywords.

Thereafter, these contents and keywords from a website are sent to the Google server and are stored (indexed) based on whether the content of the website are of high quality.  This is called Indexing.

Lastly, indexed websites are then ranked based on a number of factors which include Language, user location and user experience. This  is called Ranking. 

Hence, whenever you type a query on Google and you get a number of websites, the websites would have gone through the processes explained above and the first website is the one Google has the best answer to your search and if you are not satisfied, you can click on the next website and in that order, The truth therefore remains that to get ranked No 1 on Google for free, your must produce high quality content or products/services for the Google search engine and with good  experience for the users.

How do you produce high quality content or products/services for Google and what is a good user experience? Please read on.

How many types of seo?

You remember i said something about having a high quality content that Google can easily crawled and indexed? How do Google recognizes that your content is of High quality? It is through the two types of seo.

These two types of SEO are:

On-page Optimization

Off-page Optimization

Let us take on each type of SEO.


This include the following:

Keyword Research

Keyword Usage


Title tag



Header tag

Featured Snippet

Image Alt

Internal Links



This involve Link Building via Social Media, Community and Blogs

GOOD USER EXPERIENCE:an important part of complete guide to seo

Do not forget i told you earlier that good user experience is another key factor for ranking websites besides high quality content. 

Now that you are aware that the two types of seo determines how Google spiders read and capture high quality content, what then constitutes good user experience that also enhance how websites are stored (indexed) on Google server for ranking. These are;

Page Load Time

Bounce Rates

Average Session on Website

It is getting tiring right? I expect that. The load of information could actually makes you feel tired. But you need to complete this course do not forget. The above so far represents a synopsis of everything we will discuss in detail so as to enhance your SEO skills- a very important skill for your business.

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